Wolf Starr of Connect Columbus shakes hands with Morgan Spurlock before presenting his with a proclamation from the state of Ohio congratulating him on the opening of his new restaurant.
Morgan Spurlock opens "Holy Chicken," a faux fast food restaurant in Columbus, Ohio, where a documentary crew recorded his interaction with customers who thought they were dining at a new type of fast food restaurant. However, the entire location was designed to be part of his documentary highlighting the marketing of food that may not be as healthy as it is stated in advertisement, banners, and notices at the restaurant.